"A Roadmap for Communication Professionals" Report Published

"Research, Analysis and Evaluation: A Roadmap for Communication Professionals" Published

The report "The Communicator's Guide to Research, Analysis, and Evaluation", published by the Institute for Public Relations in March 2021, has been translated into Turkish and published by the Department of Public Relations and Publicity under the title "Araştırma, Analiz ve Değerlendirme: İletişim Profesyonelleri İçin Bir Yol Haritası" (Research, Analysis and Evaluation: A Roadmap for Communication Professionals).

In today's world, where the importance of measurement, analysis and evaluation in demonstrating the value of public relations and achieving meaningful business results has become a priority, this study serves as a guide for all professionals and academics working in the field.

To access the report, click here.